CASE STUDY

Portfolio Funnel Built in Go High Level

Project Overview

This project showcases a complete, end-to-end funnel system built to generate leads, nurture prospects, and seamlessly guide users toward booking a call. The entire build includes both front-end funnel pages and back-end automation systems, designed inside Go High Level (GHL) using minimalist, clean, and coach-friendly branding.

This sample case study demonstrates my funnel design process, strategy, and technical implementation — to help potential clients see the quality and structure of my work.

The Challenge

Strategy And Approach

Strategy And Approach

I created a funnel that is

I created a funnel that is:

  • Clean, minimalist, and coach-friendly

  • Mobile optimized for clarity

  • Designed to guide users from lead → nurture → booked call

  • Powered by a complete GHL backend system

  • Offers a seamless user experience

  • Clean, minimalist, and coach-friendly

  • Mobile optimized for clarity

  • Designed to guide users from lead → nurture → booked call

  • Powered by a complete GHL backend system

  • Offers a seamless user experience

Funnel Components

HOME PAGE

OPT-IN PAGE

THANK YOU PAGE

To instantly communicate my brand, design style, and funnel expertise while positioning myself as a strategic partner—not just a designer.

  • Hero section with clear positioning statement

  • Professional image to build trust

  • Tagline: Minimalist. Intentional. Converting.

  • Image gallery showcasing funnel mockups and GHL builds

  • Clear navigation to Services + Lead Magnet

  • Mobile Optimized Layout

Grow my email list by offering a valuable resource.

  • A valuable lead magnet

  • Clear value proposition

  • Compelling bullet points

  • Clean form integration

  • Reminder of what they’ll gain by opting in

Confirm the signup, deliver the free resource, and create the next conversion opportunity.

  • Simple thank-you message

  • Instant access to the eBook

  • Invitation to watch a short intro video

  • CTA to book a discovery call

ABOUT PAGE

CALENDAR PAGE

Highlights the expertise behind the funnel. Key elements include:

  • Professional photo

  • Founder’s story

  • Skill badges & credentials

  • Expertise summary

  • CTA for deeper engagement

A fully integrated GHL calendar that allows leads to book a strategy call instantly.
Key elements:

  • Clean layout

  • Clear scheduling instructions

  • Automated confirmation & reminders

  • Frictionless call-booking experience

Mobile Optimized

Funnel Components

To instantly communicate my brand, design style, and funnel expertise while positioning myself as a strategic partner—not just a designer.

  • Hero section with clear positioning statement

  • Professional image to build trust

  • Tagline: Minimalist. Intentional. Converting.

  • Image gallery showcasing funnel mockups and GHL builds

  • Clear navigation to Services + Lead Magnet

  • Mobile Optimized Layout

Grow my email list by offering a valuable resource.

  • A valuable lead magnet

  • Clear value proposition

  • Compelling bullet points

  • Clean form integration

  • Reminder of what they’ll gain by opting in

Confirm the signup, deliver the free resource, and create the next conversion opportunity.

  • Simple thank-you message

  • Instant access to the eBook

  • Invitation to watch a short intro video

  • CTA to book a discovery call

ABOUT PAGE

CALENDAR PAGE

Highlights the expertise behind the funnel. Key elements include:

  • Professional photo

  • Founder’s story

  • Skill badges & credentials

  • Expertise summary

  • CTA for deeper engagement

A fully integrated GHL calendar that allows leads to book a strategy call instantly.
Key elements:

  • Clean layout

  • Clear scheduling instructions

  • Automated confirmation & reminders

  • Frictionless call-booking experience

Mobile Optimized

Funnel Components

HOME PAGE

To instantly communicate my brand, design style, and funnel expertise while positioning myself as a strategic partner—not just a designer.

  • Hero section with clear positioning statement

  • Professional image to build trust

  • Tagline: Minimalist. Intentional. Converting.

  • Image gallery showcasing funnel mockups and GHL builds

  • Clear navigation to Services + Lead Magnet

  • Mobile Optimized Layout

OPT-IN PAGE

Grow my email list by offering a valuable resource.

  • A valuable lead magnet

  • Clear value proposition

  • Compelling bullet points

  • Clean form integration

  • Reminder of what they’ll gain by opting in

THANK YOU PAGE

Confirm the signup, deliver the free resource, and create the next conversion opportunity.

  • Simple thank-you message

  • Instant access to the eBook

  • Invitation to watch a short intro video

  • CTA to book a discovery call

ABOUT

Highlights the expertise behind the funnel. Key elements include:

  • Professional photo

  • Founder’s story

  • Skill badges & credentials

  • Expertise summary

  • CTA for deeper engagement

CALENDAR

A fully integrated GHL calendar that allows leads to book a strategy call instantly.
Key elements:

  • Clean layout

  • Clear scheduling instructions

  • Automated confirmation & reminders

  • Frictionless call-booking experience

Mobile Optimized

Backend System Setup

Every page in this funnel is supported by a full automation system inside

Go High Level:

Tags are labels assigned to contacts so you can easily track their actions and behavior.

They help segment your audience and trigger the right automations at the right time.

  • Lead — Opt-in

  • Lead — Engaged

  • Call Booked

Workflows are automated sequences that handle repetitive tasks for you — like sending emails, updating pipelines, applying tags, or sending reminders.


They ensure every lead receives the correct follow-up without manual work.

  • Freebie delivery sequence

  • 7-day lead nurturing email series

  • Email nurture sequence designed to move leads from awareness → interest → booking a call

  • Calendar confirmation & reminders

  • Pipeline stage updates

  • Opportunities creation for better tracking

Integrations connect your forms, calendars, funnels, and communication tools inside Go High Level.


They make sure data flows smoothly so your system can deliver emails/SMS, update CRM records, schedule calls, and track conversions automatically.

  • Forms + pipelines

  • Calendar scheduling

  • Automated email + SMS touchpoints

  • Conversion tracking

A complete backend ecosystem that works 24/7.

Result: A complete backend ecosystem that works 24/7.

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